Earlier today I logged into LinkedIn to see what my professional network was up to. There were the usual status updates and developments, but then something caught my eye.
A random LinkedIn user named Barry Wills had posted a comment asking everyone who sees his update just to comment by saying 'seen'. By the time someone from my network had posted that comment, there were 16,512 others who had already done it, with 3,052 'liking' it too.
Around an hour later I logged in again to curiously see how many more comments or likings the post had received. The snowball effect seems to be only starting as there were around 500 more comments on the update.
It remains to be seen whether the post will reach all the 2 million professionals in Barry's network. Even if it doesn't, it already showed the power of online social networks such as LinkedIn.