Saturday, September 12, 2009

Viral hit case study: Finnish disco dancing brought to you by Diesel

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As brand managers are in the constant hunt for the next viral hit, we thought we'd draw your attention to one particularly catchy clip launched to the blogosphere by Diesel.


Before

The clip is a remix of an educational TV show in the 70s where a famous Finnish TV-personality Åke Blomqvist is trying to teach the usually so stiff Finns how to 'shake that booty' to the latest disco tunes.

First take a look at the original clip as seen on TV:



After
Having spotted how the clip was becoming a viral hit on YouTube, some Diesel brand manager out there must have seen the opportunity for reaching out to the brand's urban audience.

All it took was a new remix of the song with some funky editing and Voila! there's a new viral hit branded by Diesel and seen by up to 700,000 and counting.

Check out the funky outcome:



Lesson to be learned
Forget about spending zillions of dollars on expensive ads (especially in these economic times) and instead come up with a funky idea that makes you a viral hit.

Get the thing then started by posting on social media sites such as Twitter, Facebook and the like and then just pop a can of soda and sit back to watch the number of views climb up.

If you get it right, your brand might just become a viral hit.

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