Tuesday, September 22, 2009

Aalto University brand about to be launched

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Aalto University has recently chosen its new brand identity to be launched later in September 2009. The visual identity was elected out of those submitted by the students of the University in a competition held earlier in the summer.

Tuula Teeri, the president of the Aalto University, argues: "The winning entry expresses the ideas behind the formation of the multidisciplinary Aalto University. Science and art are about asking, answering and generating questions, and creativity in finding new connections."

The University, named after the internationally renowned Finnish architect-turned-businessman Alvar Aalto, is a merger between the Helsinki School of Economics, the University of Art and Design Helsinki and the Helsinki University of Technology.

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