Tuesday, September 15, 2009

Rebranding volunteering: European Year of Volunteering 2011

The many benefits of volunteering are generally speaking undervalued. For example, did you know that volunteering would significantly increase your employability? Well, it does. According to research, companies prefer hiring those with volunteering experience over those without it.

To reposition volunteering as the positive force it should be seen in the society, the European Commission has chosen the year 2011 to be the "European Year of Volunteering". You may read more regarding the Commission's motivations for the Year.

Let's slogo!
As always, visual identity plays a huge role in transforming ideas. The European Volunteer Centre is running a competition on behalf of the European Commission to design the logo and the slogan for the Year.

So if you are feeling creative, you can submit up to three logo and/or slogan options via the competition website where you can find a detailed brief for the task. You'll need to hurry up though as deadline for submissions is Friday the 18th of September!

Public voting
In-line with the Year's theme, there's an online volunteer jury that shortlists the options for public voting. The public voting will take place between 1st and 16th of October 2009.

The best concepts will go to the European Commission for final selection who will publish the winner(s) on the 16th of December.

So even if you didn't come up with a killer idea for a slogan / logo or simply missed the deadline, it should be worth keeping an eye on the competition - and eventually the events of the year 2011.

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