Tuesday, September 22, 2009

Aalto University brand about to be launched

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Aalto University has recently chosen its new brand identity to be launched later in September 2009. The visual identity was elected out of those submitted by the students of the University in a competition held earlier in the summer.

Tuula Teeri, the president of the Aalto University, argues: "The winning entry expresses the ideas behind the formation of the multidisciplinary Aalto University. Science and art are about asking, answering and generating questions, and creativity in finding new connections."

The University, named after the internationally renowned Finnish architect-turned-businessman Alvar Aalto, is a merger between the Helsinki School of Economics, the University of Art and Design Helsinki and the Helsinki University of Technology.

Tuesday, September 15, 2009

Rebranding volunteering: European Year of Volunteering 2011

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The many benefits of volunteering are generally speaking undervalued. For example, did you know that volunteering would significantly increase your employability? Well, it does. According to research, companies prefer hiring those with volunteering experience over those without it.

To reposition volunteering as the positive force it should be seen in the society, the European Commission has chosen the year 2011 to be the "European Year of Volunteering". You may read more regarding the Commission's motivations for the Year.

Let's slogo!
As always, visual identity plays a huge role in transforming ideas. The European Volunteer Centre is running a competition on behalf of the European Commission to design the logo and the slogan for the Year.

So if you are feeling creative, you can submit up to three logo and/or slogan options via the competition website where you can find a detailed brief for the task. You'll need to hurry up though as deadline for submissions is Friday the 18th of September!

Public voting
In-line with the Year's theme, there's an online volunteer jury that shortlists the options for public voting. The public voting will take place between 1st and 16th of October 2009.

The best concepts will go to the European Commission for final selection who will publish the winner(s) on the 16th of December.

So even if you didn't come up with a killer idea for a slogan / logo or simply missed the deadline, it should be worth keeping an eye on the competition - and eventually the events of the year 2011.

Saturday, September 12, 2009

Viral hit case study: Finnish disco dancing brought to you by Diesel

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As brand managers are in the constant hunt for the next viral hit, we thought we'd draw your attention to one particularly catchy clip launched to the blogosphere by Diesel.


Before

The clip is a remix of an educational TV show in the 70s where a famous Finnish TV-personality Åke Blomqvist is trying to teach the usually so stiff Finns how to 'shake that booty' to the latest disco tunes.

First take a look at the original clip as seen on TV:



After
Having spotted how the clip was becoming a viral hit on YouTube, some Diesel brand manager out there must have seen the opportunity for reaching out to the brand's urban audience.

All it took was a new remix of the song with some funky editing and Voila! there's a new viral hit branded by Diesel and seen by up to 700,000 and counting.

Check out the funky outcome:



Lesson to be learned
Forget about spending zillions of dollars on expensive ads (especially in these economic times) and instead come up with a funky idea that makes you a viral hit.

Get the thing then started by posting on social media sites such as Twitter, Facebook and the like and then just pop a can of soda and sit back to watch the number of views climb up.

If you get it right, your brand might just become a viral hit.